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Monday, March 27, 2023

Instead Of Aiming For Perfection, Prioritize Achievement

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Yuzuru Ishikawa is the director of Globalcube and a non-executive director of Kesae Total Balance.

When talking about how to achieve our goals or make our dreams come true, we often tend to talk about something abstract. In these situations, I think it’s important to try to put together as much logic and as many concrete steps as possible to reach a goal. However, when doing so, I am careful not to aim for perfection, as this can help to avoid the situation where we fail to even start (or fail to reach) a goal.

For example, when getting started with my Japanese cranial massage business, things weren’t exactly the “perfect” way I had envisioned things, but I recognized the value in working with what was available. Eventually, I was able to automate the management of the store and prioritize the realization of my desired way of life over doing things perfectly.

Instead of aiming for perfection, I suggest to prioritize achievement. Spend your days thinking about what your ideal “destination” is and how you can reach it in your lifetime. Needless to say, this is not always the right answer for everyone. But if you don’t make the right priority clear in your mind, you may not be able to reach your dreams and goals. I’ve found this is because there are often too many options. So, what should you prioritize? What do you want to get? It’s important to make that clear and build on it.

When you start your own business, be clear about where you want to go.

You need to ask yourself where you want to go, how fast you want to get there and what you want to do after you get there. Based on the answers to these questions, choose the actions that will help you achieve the vision you’ve painted. The important thing is to develop the ability to realize the vision you’ve painted for yourself.

I think it is crucial to develop the habit of aiming and achieving the goal you set on top of knowing where to focus your efforts. Instead of saying “I was lucky to succeed” or “We somehow happened to achieve 120% growth,” reframe your mindset to say “I succeeded by aiming for it” and “I aimed and achieved 120% growth.” Taking action to aim and achieve the goal you envision helps you develop the habit of this skillset and take control of your business.

“Can I win or not?”

When I started my massage business, I knew it was the right step for me, but I was only able to build it after I gave up on many things, like trying to be number one, training only the top therapists, getting to the top of search engines and so on.

I don’t think it’s necessary to have rigid ideals before starting your business. When you are getting started, ask yourself this question, “Can I win or not?” That’s all you need to think about at first. Once you start, the next question is, “Can I make a profit before my resources are depleted?” Or, to put it another way, “Can I find my first customer quickly?”

You don’t need to seek the ideal until after you’ve won.

I’ve started most of my businesses with the idea of “Can I win or not?” Of course, like many entrepreneurs, I still don’t think I’m winning or successful. It’s important for entrepreneurs to remember that it’s okay to start focusing on things that excite you — things you want to do.

Once your business becomes profitable, I suggest to automate as much as you can. This can allow you to pursue what you want to do and your ideals without worrying as much about profits or winning. There is no single right answer, so it is important to work with a broad perspective.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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