Frances Haugen says in her time with Facebook she saw, "conflicts of interest between what was good for the public and what was good...
Goliath was huge. He had armor and a shockingly impressive presence. David could never have won on a battle of pure strength and size. So he didn't. He used his competitive advantage of agility and a single stone, sling shot approach to winning the battle. Local businesses would be wise to do the same.