Opinions expressed by Entrepreneur contributors are their own.
Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year.
Ultimately, all seasonal changes can and should be exicting for growing businesses, and here’s how to boost sales at those junctures accordingly.