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Tuesday, November 29, 2022

Beating Inflation Is Easy Online—Except for Sellers

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On the internet, inflation isn’t a problem for shoppers. Instead, it is one for the companies that sell there, with a reputation for offering bargains.

Prices are rising much more slowly online than in the wider consumer economy. During the pandemic, e-commerce businesses were able to charge a bit more when shops were closed and demand surged, but their pricing power is wearing off.

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